“As long as you have a banging video, you can put CTAs in.”

—Alex Hormozi, entrepreneur and investor, from The Game w/ Alex Hormozi podcast.

His 5 tips to use Calls to Action (CTAs) effectively in YouTube videos:

1. Placing your CTAs about one-third of the way through a video

2. Avoid repetitive CTAs. Instead, tailor them to the specific video content, ensuring a natural flow

3. Each CTA should address distinct lead magnets or solutions relevant to your video's theme.

4. Make sure your video is not overly promotional without sufficient informative content/value.

5.Keep your CTAs brief (Alex keeps his at 8s) while clearly explaining what’s offered.