If brand positioning is a 'battle for your mind', then the digital economy is the battleground. Never before have creators or brands had to work harder for the simple privilege of hanging out in your inbox.
But It's no mean feat.
For the discerning content seeker, it takes a compelling value prop before we click the subscribe button. After all, our attention is inundated at every touchpoint.
For the digital creator, this means offering a unique perspective and a clear value exchange. Landing in the inbox is only part of the battle. The best creators are the ones that can keep audiences engaged over time.
Here are 6 newsletters that every digital creator can read to stay informed in 2023:
Milk Road, Crypto
This wildly successful 5-minute daily newsletter created by Shaan Puri and Ben Levy has grown at a rapid pace thanks to it's witty, no-nonsense summaries of the world of crypto. Open for the BTC price, stay for the lols.
1440, General News
Did you know there are 1,440 minutes in every day? Me either. Thankfully, this newsletter was created to make each one count with their zero BS daily news updates.
Ben's Bytes, AI
The emerging AI sector has created a groundswell of interest the past few years, and on 2023 it is set to explode. If this space interests you, then this humorous, 5-minute daily email is for you.
Darius Faroux, Personal Development
Darius has been delivering his wisdom to my inbox for years, and it's taught me so much. In exchange for your email, you get his weekly 'wealthy & wise' email offering simple advice for a better life.
The Pomp Letter, Macro Economy & Tech
I've been listening to The Pomp Podcast for years as we rode the crypto rollercoaster. A titan of industry, "Pomp" also offers honest commentary of all things business, finance and technology via his daily "Pomp Letter".
Jeff Kober, Mindfulness
Last but not least, this beautifully worded 'thought of the day" email brings a dose of calm to your inbox. An actor, writer, and Vedic meditation practitioner, Jeff shares his thoughts and ideas to help us consider the important questions in life.
If you found this post useful, then please hit 'follow' so you can hear more from me in future!