5 Reasons Why Accessible Apps and Websites Reap Positive Product Outcomes

I am a massive believer in web and app accessibility.

I've been leading either site or app design projects for several years, and I'll be the first to admit that accessible design can be a challenge at times.

However, it is not a coincidence; most sophisticated software suites are also very accessible, and that's because it's good for business.

And I have five specific reasons why:

• Reason #1: Keyboard shortcuts and navigation are more efficient

  • In establishing organized functions and procedures

  • Mouses are often less efficient and inaccessible to many

• Reason #2: Accessible apps are more accessible to machines

  • SEO bots scan web pages

    • Keyword Hierarchy

    • General accessiblity

    • Keywords in the alt text

  • People use screen readers to consume apps, so:

    • ARIA labels on everything interactive

    • Propper page and header hierarchy

    • Alt text on every image

• Reason #3: Easier for hard of sight or hearing means easier for everyone

  • Text contrast is adequate

  • Subtitles to accompany the audio

• Reason #4: Designing for cognitive disability means making things more accessible, which is good.

  • Limit the need for the user's memory

  • Avoid any jerky animation

  • Strobe or rendering refresh issues are bad

• Reason #5: Enable customization makes the product better and more accessible

  • Light and dark mode improves accessibility.

  • Give data to the user how they expect it, like dates and times, for example.

If you start applying any of these accessibility techniques or checks, let me know—I'd love to connect with you (and answer any questions you have getting started!).