Words repeated in immediate succession in the same sentence or in successive sentences lead to high engagement.

And it usually goes something like this:

My best wiki tool: Notion

My best note maker: Notion

My best task manager: Notion

If you haven't used Notion, I don't know what to tell you.

Why does this work:

Repeating words are usually used for vehemence or emphasis.

This type of sentence structuring is a part of any great orator's toolkit. And it works just as well on Twitter.

When you repeat words in succession, you convey, emphasize and reinforce your message. And when this reinforced message speaks to a particular tribe, it really connects with them emotionally.

In this case, this tweet really emphasizes the multi-dimensional utility of Notion and it really connects emotionally with the Notion tribe.

Share a version of a tweet with repeating words. Yours or maybe someone else's you really liked 👇