I've been a content creator for 17 years and 189 days. (6,398 days!!!)
During that time, I have created and sold several blogs, and books. I've also created over 100 courses both for myself and as a ghostwriter.
But do you want to know a secret?
Whether it's a tweet, a blog post or a $2000 course I use the same process every time.
Step #1: The Groundwork
Get the basics in place
Write down the desired outcome of the content (Even if it's a Tweet)
If it doesn't have an defined outcome, ditch the idea until it has.
When you've defined the outcome, pencil in the steps to get there.
This step helps to focus on the desired result and create the right call to action.
Step #2: Creation
Let's create the content
Choose where you'll write the first draft, I use Notion as it stores all my content even the ones that are never published.
Start by writing the outcome/call to action, yes start at the end
Now create the body, you know where the content has to end up so it's easier to focus on the already written outcome.
Finish by proofreading and ensuring the content flows.
Step 4 #3: Publish
Start small and then tweak and grow
Start by taking your content idea and writing a Tweet
If it was a flop, try a different angle If it was successful expand it to a short-form article (Like this!)
Again, tweak and adjust it and consider if it's worth writing a long-form article or email
Each content idea has the potential to be many pieces of content from Tweets, to 5000-word articles and even courses.