Do you avoid using 'stories' in a presentation or speech...because the idea of it seems too touchy feely?

It's a common reaction I hear from lawyers and other professionals.

⭐Try these 3 options to communicate complexity well to your audience⭐

“Set the Scenario, talk about Steps, cite a Statute or data"

⭐ S - Scenario = story to set up the problem at start of speech or workshop

• "Here’s where you are and here’s where you need to go"
• "Here’s what this new law will mean for you now + in next year or two"

⭐ S - Steps or application

• "Here are the steps"
• "Steps 2 + 3 are hardest. Here's why..."
• Client story = How you helped a client just like them handle step 2 + result

-> Helps audience see what the problem looks like, how it can be solved and shows your expertise in a relevant and helpful way. Not heavy handed.

⭐ S - Statute or other data

• Cite statute or regulation - but not too much
• Cite data
• EXAMPLE "Agency expects fines to go up 23% from last year’s record high of $23.4 million."

That's it. I hope it's helpful!

Thank you Christine for your question about using stories in a presentation on my post yesterday!

That's what I love about writing on social media every day - it pushes me to articulate what I teach in a short actionable framework. Fast.

And I got to use Alliteration. Again. Always. 🤣 Yes. I am a word nerd 🤓