Marsha Redmon π’
2y ago
I write about faster, better ways to communicate your ideas to tough audiences - aimed at lawyers/professionals who communicate complexity. Also how to have presence when presenting.
I'm learning a lot trying to find DAILY interesting topics for LinkedIn.
Some of the lessons are quite unexpected...
The daily pressure was an obvious concern... how on Earth would I come up with so many things to write about...so regularly?
1st - I feel overwhelming gratitude for folks who read what I write + respond to it
-> I've put my ideas out there in workshops for lawyers for 25 years - most of that in person. Go ahead, challenge my ideas, I'm up for it!
-> On LinkedIn I feel much more exposed, unsure -> the gratitude.
-> I'm thankful to the experts of LinkedIn who have taught me so much already, commented, DM-ed with me. You're so generous!
-> Public writing -> I'm still thinking "this is going on your permanent record" π¬ π€£
2nd - Fastest way to find a good topic is to look around me
-> What caught my clients' attention this week that I said or taught?
-> What grabbed my attention or made me feel strongly = lesson?
-> Am I learning something new, relevant, I'm really excited about?
-> What single idea would be most helpful to lawyers right now?
TAKEAWAY: If a topic feels ho hum or everyday to me = NOPE
3rd - The 'forcing function' of writing daily is actually freeing
-> I'm FORCED to mine what I teach daily = re-discovering what I know
-> The LinkedIn format FORCES me -> to put tips in context, situations
-> I'm FORCED to show up for myself, no excuses = most valuable personally
Your turn!
How do you find topics to write about when the well seems dry?