Marsha Redmon ๐ข
2y ago
I write about faster, better ways to communicate your ideas to tough audiences - aimed at lawyers/professionals who communicate complexity. Also how to have presence when presenting.
So...you're a lawyer at a huge industry conference. Ready to network. ๐ฌ
How the heck will you find the people you want to meet? There may be 1,675 attendees. Or perhaps 11,239.
Your goal -> identify ๐๐ต๐ฒ ๐๐ผ๐ฝ ๐ฏ-๐ฑ ๐ฝ๐ฒ๐ผ๐ฝ๐น๐ฒ at any conference you really want to talk to.
*** ๐ฏ ๐๐ถ๐ฝ๐ ๐๐ผ ๐ณ๐ถ๐ป๐ฑ + ๐ฐ๐ผ๐ป๐ป๐ฒ๐ฐ๐ ๐๐ถ๐๐ต ๐๐ฝ๐ฒ๐ฐ๐ถ๐ณ๐ถ๐ฐ ๐ฝ๐ฒ๐ผ๐ฝ๐น๐ฒ ๐ฎ๐ ๐น๐ฎ๐ฟ๐ด๐ฒ ๐ฐ๐ผ๐ป๐ณ๐ฒ๐ฟ๐ฒ๐ป๐ฐ๐ฒ๐ ***
๐ญ. ๐๐ผ๐ผ๐ธ ๐ฎ๐ ๐๐ต๐ฒ ๐๐ฝ๐ฒ๐ฎ๐ธ๐ฒ๐ฟ๐ + ๐ฎ๐ป๐ ๐ฎ๐ฑ๐๐ฎ๐ป๐ฐ๐ฒ ๐น๐ถ๐๐ ๐ผ๐ณ ๐ฎ๐๐๐ฒ๐ป๐ฑ๐ฒ๐ฒ๐
โข ID the speakers you want to connect with
โข ID any attendees you know / want to know
๐ฎ. ๐ฅ๐ฒ๐ฎ๐ฐ๐ต ๐ผ๐๐ ๐๐ผ ๐ฝ๐ฒ๐ผ๐ฝ๐น๐ฒ ๐ถ๐ป ๐ฎ๐ฑ๐๐ฎ๐ป๐ฐ๐ฒ
โข Reach out to people you know - arrange to connect in a specific way
โข Connect with a few speakers on their topic in advance:
-> why topic is important to you/your audience/clients
-> share any research or impact, examples
-> tell them what you're keen to hear about
๐ฏ. ๐๐ป๐ด๐ฎ๐ด๐ฒ ๐ฎ๐ ๐๐ผ๐๐ฟ ๐ธ๐ฒ๐ ๐๐ฝ๐ฒ๐ฎ๐ธ๐ฒ๐ฟ๐' ๐๐ฒ๐๐๐ถ๐ผ๐ป๐
(๐ฝ๐ถ๐ฐ๐ธ ๐ญ-๐ฎ ๐ณ๐ฟ๐ผ๐บ ๐๐ต๐ฒ ๐น๐ถ๐๐ ๐ฏ๐ฒ๐น๐ผ๐ -> ๐ฑ๐ผ๐ถ๐ป๐ด ๐ฎ๐น๐น = ๐ฐ๐ฟ๐ฒ๐ฒ๐ฝ๐)
โข Chat with speaker before, tell them why you're keen on their topic
โข Sit near front, in middle, listen actively. Be a friendly face.
โข Ask a thoughtful question during Q&A. Speakers appreciate that.
โข Share before/after on social media topic + picture of the panel
๐๐ผ๐ผ๐ธ, ๐๐ต๐ฒ ๐ฟ๐ฒ๐ฎ๐๐ผ๐ป ๐๐ต๐ถ๐ ๐๐ผ๐ฟ๐ธ๐ ๐ถ๐ ๐๐ฝ๐ฒ๐ฎ๐ธ๐ฒ๐ฟ๐ ๐ฎ๐ฟ๐ฒ ๐ฝ๐ฒ๐ผ๐ฝ๐น๐ฒ ๐๐ผ๐ผ.
-> They want to be sure they know their audience
-> They get nervous before their speech or panel, like the rest of us
-> They may need a friendly face in the (often stone-faced) audience
This is another way you can show up as a friendly human, with common interests!