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I write about faster, better ways to communicate your ideas to tough audiences - aimed at lawyers/professionals who communicate complexity. Also how to have presence when presenting.

How Lawyers Can Find People to Network With at Huge Conferences

So...you're a lawyer at a huge industry conference. Ready to network. ๐Ÿ˜ฌ

How the heck will you find the people you want to meet? There may be 1,675 attendees. Or perhaps 11,239.

Your goal -> identify ๐˜๐—ต๐—ฒ ๐˜๐—ผ๐—ฝ ๐Ÿฏ-๐Ÿฑ ๐—ฝ๐—ฒ๐—ผ๐—ฝ๐—น๐—ฒ at any conference you really want to talk to.

*** ๐Ÿฏ ๐˜๐—ถ๐—ฝ๐˜€ ๐˜๐—ผ ๐—ณ๐—ถ๐—ป๐—ฑ + ๐—ฐ๐—ผ๐—ป๐—ป๐—ฒ๐—ฐ๐˜ ๐˜„๐—ถ๐˜๐—ต ๐˜€๐—ฝ๐—ฒ๐—ฐ๐—ถ๐—ณ๐—ถ๐—ฐ ๐—ฝ๐—ฒ๐—ผ๐—ฝ๐—น๐—ฒ ๐—ฎ๐˜ ๐—น๐—ฎ๐—ฟ๐—ด๐—ฒ ๐—ฐ๐—ผ๐—ป๐—ณ๐—ฒ๐—ฟ๐—ฒ๐—ป๐—ฐ๐—ฒ๐˜€ ***

๐Ÿญ. ๐—Ÿ๐—ผ๐—ผ๐—ธ ๐—ฎ๐˜ ๐˜๐—ต๐—ฒ ๐˜€๐—ฝ๐—ฒ๐—ฎ๐—ธ๐—ฒ๐—ฟ๐˜€ + ๐—ฎ๐—ป๐˜† ๐—ฎ๐—ฑ๐˜ƒ๐—ฎ๐—ป๐—ฐ๐—ฒ ๐—น๐—ถ๐˜€๐˜ ๐—ผ๐—ณ ๐—ฎ๐˜๐˜๐—ฒ๐—ป๐—ฑ๐—ฒ๐—ฒ๐˜€

โ€ข ID the speakers you want to connect with
โ€ข ID any attendees you know / want to know

๐Ÿฎ. ๐—ฅ๐—ฒ๐—ฎ๐—ฐ๐—ต ๐—ผ๐˜‚๐˜ ๐˜๐—ผ ๐—ฝ๐—ฒ๐—ผ๐—ฝ๐—น๐—ฒ ๐—ถ๐—ป ๐—ฎ๐—ฑ๐˜ƒ๐—ฎ๐—ป๐—ฐ๐—ฒ

โ€ข Reach out to people you know - arrange to connect in a specific way
โ€ข Connect with a few speakers on their topic in advance:

-> why topic is important to you/your audience/clients
-> share any research or impact, examples
-> tell them what you're keen to hear about

๐Ÿฏ. ๐—˜๐—ป๐—ด๐—ฎ๐—ด๐—ฒ ๐—ฎ๐˜ ๐˜†๐—ผ๐˜‚๐—ฟ ๐—ธ๐—ฒ๐˜† ๐˜€๐—ฝ๐—ฒ๐—ฎ๐—ธ๐—ฒ๐—ฟ๐˜€' ๐˜€๐—ฒ๐˜€๐˜€๐—ถ๐—ผ๐—ป๐˜€
(๐—ฝ๐—ถ๐—ฐ๐—ธ ๐Ÿญ-๐Ÿฎ ๐—ณ๐—ฟ๐—ผ๐—บ ๐˜๐—ต๐—ฒ ๐—น๐—ถ๐˜€๐˜ ๐—ฏ๐—ฒ๐—น๐—ผ๐˜„ -> ๐—ฑ๐—ผ๐—ถ๐—ป๐—ด ๐—ฎ๐—น๐—น = ๐—ฐ๐—ฟ๐—ฒ๐—ฒ๐—ฝ๐˜†)

โ€ข Chat with speaker before, tell them why you're keen on their topic
โ€ข Sit near front, in middle, listen actively. Be a friendly face.
โ€ข Ask a thoughtful question during Q&A. Speakers appreciate that.
โ€ข Share before/after on social media topic + picture of the panel

๐—Ÿ๐—ผ๐—ผ๐—ธ, ๐˜๐—ต๐—ฒ ๐—ฟ๐—ฒ๐—ฎ๐˜€๐—ผ๐—ป ๐˜๐—ต๐—ถ๐˜€ ๐˜„๐—ผ๐—ฟ๐—ธ๐˜€ ๐—ถ๐˜€ ๐˜€๐—ฝ๐—ฒ๐—ฎ๐—ธ๐—ฒ๐—ฟ๐˜€ ๐—ฎ๐—ฟ๐—ฒ ๐—ฝ๐—ฒ๐—ผ๐—ฝ๐—น๐—ฒ ๐˜๐—ผ๐—ผ.

-> They want to be sure they know their audience
-> They get nervous before their speech or panel, like the rest of us
-> They may need a friendly face in the (often stone-faced) audience

This is another way you can show up as a friendly human, with common interests!