I've seen lawyers give up too soon when using speaking at conferences to get clients...

They give up before they see results. But wait...

𝗛𝗮𝘃𝗲 𝘆𝗼𝘂 𝗵𝗲𝗮𝗿𝗱 𝗼𝗳 𝘁𝗵𝗲 "𝗹𝗮𝘀𝘁 𝗺𝗮𝗻 𝘀𝘁𝗮𝗻𝗱𝗶𝗻𝗴" 𝗽𝗿𝗶𝗻𝗰𝗶𝗽𝗹𝗲?

I learned about it last week from productivity guru Ali Abdaal, of YouTube fame. He's a former UK physician turned productivity guy. 🤓

-> Many new podcasters never get past 3 episodes.
-> Even fewer get to 20 episodes.
-> If you post 21 episodes - you'll be in the top 1% of podcasts worldwide

So close...! Lawyers (and the rest of us) try these ideas to keep speaking just a bit longer:

𝟯 𝗦𝘁𝗲𝗽𝘀 𝘁𝗼 𝗚𝗲𝘁 𝗠𝗼𝗿𝗲 𝗢𝘂𝘁 𝗼𝗳 𝗦𝗽𝗲𝗮𝗸𝗶𝗻𝗴 𝗮𝘁 𝗖𝗼𝗻𝗳𝗲𝗿𝗲𝗻𝗰𝗲𝘀

𝟭- 𝗧𝗮𝗹𝗸 𝗮𝗯𝗼𝘂𝘁 𝗮 𝗵𝗼𝘁 𝘁𝗼𝗽𝗶𝗰 - 𝘄𝗶𝘁𝗵 𝗮 𝗴𝗿𝗲𝗮𝘁 𝘁𝗶𝘁𝗹𝗲
• What is the hottest topic you can speak to?
• Titles: 5 𝘔𝘪𝘴𝘵𝘢𝘬𝘦𝘴... or 7 𝘚𝘪𝘨𝘯𝘴 𝘛𝘩𝘢𝘵... or 5 𝘔𝘪𝘴𝘴𝘦𝘥 𝘖𝘱𝘱𝘰𝘳𝘵𝘶𝘯𝘪𝘵𝘪𝘦𝘴...
  You CAN create actionable titles. You'll stand out and get a better crowd.

𝟮- 𝗕𝗲 𝘁𝗵𝗲 𝗺𝗼𝘀𝘁 𝗽𝗿𝗮𝗰𝘁𝗶𝗰𝗮𝗹 𝗹𝗮𝘄𝘆𝗲𝗿 𝗮𝘁 𝘁𝗵𝗲 𝗰𝗼𝗻𝗳𝗲𝗿𝗲𝗻𝗰𝗲
• Use practical examples that show your recent expertise -> aimed at the clients you want who are likely attending the conference
• Clients love lawyers who offer actionable, practical advice, without legalese

𝟯- 𝗛𝗮𝘃𝗲 𝗮 𝗰𝗮𝗹𝗹 𝘁𝗼 𝗮𝗰𝘁𝗶𝗼𝗻 𝗶𝗳 𝗽𝗼𝘀𝘀𝗶𝗯𝗹𝗲 -> 𝗳𝗶𝗻𝗱 𝗮 𝘄𝗮𝘆 𝘁𝗼 𝗰𝗼𝗻𝗻𝗲𝗰𝘁
• Offer something tangible you can send later (if they give you their card afterwards)
• Have a QR code or link on a slide to give them a checklist or other resource
• Mention you'll hang around to answer any follow up questions individually

𝗥𝗲𝗺𝗶𝗻𝗱 𝘆𝗼𝘂𝗿𝘀𝗲𝗹𝗳 𝘁𝗵𝗮𝘁 𝘆𝗼𝘂𝗿 𝘀𝗽𝗲𝗮𝗸𝗶𝗻𝗴 𝗮𝗻𝗱 𝗺𝗲𝗱𝗶𝗮 𝗶𝗻𝘁𝗲𝗿𝘃𝗶𝗲𝘄𝘀 𝗮𝗿𝗲 𝗔𝗟𝗦𝗢 𝘀𝗲𝗿𝘃𝗶𝗻𝗴 𝘆𝗼𝘂𝗿 𝗰𝗹𝗶𝗲𝗻𝘁𝘀 𝗮𝗻𝗱 𝗳𝘂𝘁𝘂𝗿𝗲 𝗰𝗹𝗶𝗲𝗻𝘁𝘀. 𝗔𝗻𝗱 𝗸𝗲𝗲𝗽𝗶𝗻𝗴 𝘆𝗼𝘂 𝘂𝗽 𝘁𝗼 𝗱𝗮𝘁𝗲 𝗼𝗻 𝗸𝗲𝘆 𝗶𝘀𝘀𝘂𝗲𝘀.

People are watching and listening... trust me!