What makes a lawyer a boring speaker starts long before they fire up PowerPoint...

These tips are not about the many ways you can be boring DURING your presentation.

Instead, here are 3 tips on what to do BEFORE YOU ACCEPT THE GIG - OR PICK THE TOPIC to avoid a no-win presentation scenario:

Tip #1: Make sure your topic actually matters to this audience

You'll want to be able to start your presentation by telling the audience why they should care about this topic. Specifically - what's the actual impact on them?

IF THERE IS NO IMPACT or it's weak - you need to switch topics immediately.

Tip #2: Articulate what your audience should remember 2 weeks later

What one sentence do you want a member of your audience to say was your takeaway - two weeks later? You need to boil down your message to be that clear.

Clients hire lawyers who are good at making complex ideas simple. Concisely.

Tip #3: Know why you are speaking on this topic

What do you want your audience TO DO as a result of your presentation? That's your why. It should be specific, doable. It should matter to you.

For lawyers: "I want compliance counsel at big tech companies to hire me to do a compliance audit re: the new xx regulation."

For 30 days I'm writing on presenting tips for lawyers + professionals. What topics would you like to see?