Decision-making is challenging without a framework.

So, I thought I would break down one to consider.

SWOT Analysis

The framework focuses on evaluating:

• Strengths;

• Weaknesses;

• Opportunities; and

• Threats.

When to use it?

The benefit of this tool is it is not isolated to business decisions, it can be used in your personal life too.

How to use it?

S - Strengths - How can you emphasise strengths?

Thinking prompts: What do I do well? What qualities make me unique? What are my technical skills? Do I own something that is a strength?

W - Weaknesses - How do I compensate for my weaknesses?

Thinking prompts: Things I lack? Am I limited in resources? Am I unsure of what I am strong at?

O - Opportunities - How can I maximise my opportunities?

Thinking prompts: Have I identified an underserved niche that I can move into? Is there a lack of information in the area? Do I provide a unique insight based on my background?

T - Threats - How do I protect myself from threats?

Thinking prompts: What are my challenges to achieve the goal? Do I need to learn specific technical skills? Is there regulations and red tape I need to be aware of?

So when first starting out using SWOT analysis, it's a bit like riding a bike. Don't be too hard on yourself, just keep pushing those pedals and practicing. Before long, it will be a great asset in your decision-making arsenal.