The simple answer is "only if they are profitable".

It works amazingly well for some high value infrequent need businesses, or those with low cost of goods sold, like online learning.

The increase in sales can pay for itself as the flywheel of the new business lifetime value kicks in. But go as slowly as you need to at first.

The benefits of paid clicks

Automated leads

Social channels require the handle to be turned constantly. With paid clicks the setup drives continuous opportunities - without too much further effort.

Disciplined marketing

You can choose the most likely to succeed clicks, it tells you if all your other traffic will work. It forces discipline.

Save wasted time on other clicks you can't measure

Once you know which words and messaging works, then SEO for those.

Drive short term business

The best clicks represent people ready to buy, it is sometimes possible to have the revenue before paying for them.

Get most market share with paid clicks

For super converting keywords, we want both paid and organic share of clicks

Volume makes for economy of scale

Being competitive is sometimes the impact of doing more

How to get profitable

Choose profitable products and services to promote. Sometimes lower revenue services are more profitable.

Measure clicks properly.

It is easy to mess this up and attribute leads to the wrong clicks.

Choose the right clicks

Super converting keywords are a small subset of the overall

Convert a high proportion of the leads,

Lead handling and following up is important

Being competitive matters

Avoid dud clicks

Our specialty - saving on waste, like buying shares that only go up in value