In my coaching sessions with Leaders Driving Change, I invite my clients to co-create experiments.

An experiment is something the leader can do between sessions to bring the topic of the session to life for them in their day-to-day. They are designed to be bite-sized, easy to implement and quick to get feedback—then iterate as necessary.

Today, I experiment by modifying my Twitter bio according to the Ship30for30 framework.*

Twitter Bio Checklist

• Clear, not clever: Most importantly, it should be crystal clear from your Twitter bio what you do, who you serve and why you're credible.

• Be "Marmite": You either love Marmite, or hate it—there's no middle ground. Your Twitter bio should similarly provoke a binary response—it will either resonate with the reader, or not. If it resonates, the reader will "Follow", if not, then not.

• Ultra-specific: Be so specific with defining your audience, that they feel personally addressed. Then get even more specific.

Ask yourself these 4 questions to refine your Twitter bio:

1. Am I saying who I am and what I do/write about? (Topic)

2. Am I signalling who my content is for? (Audience)

3. Am I telling the reader why they should trust me? (Credibility)

4. Am I naming and claiming my niche? (Category)

Here's my Twitter Bio, before and after applying the Ship30for30 framework:

Before:

"I write about leadership development for Leaders Driving Change | Coached 250+ Executives and Entrepreneurs | Helping leaders accelerate change"

After:

"I write about leadership development for Leaders Driving Change in Financial Institutions and FinTech Startups | Executive Coach to 250+ Executives and Founders"

I'm curious to see what results I get from this experiment.

Curious? Follow along for more on Leadership Development, Organisational Transformation, and Thriving in a VUCA World.

*Today's Atomic Essay was inspired by Ship30for30 Live Session #8: "Earning Credibility, Rewriting Your Bio and Naming and Claiming Your Category."