Over the past 7 years, I've coached numerous product people.
These are the 8 biggest mistakes I see product people make to get stuck in "Analysis Paralysis"

I was coaching one product person, attempting to get them to change a Key Result from an Output task to an Outcome achievement.

And they simply couldn't make the leap – they couldn't understand the difference between getting something done and achieving a result.

Over time, I've come to understand how it all comes down to over-indexing on an Internal focus, Analysis, Planning, Outputs and Project Thinking

These are the top 8 mistakes I see product people fall into:

💥Focus only on what they want to build; the client is either completely missing from the equation, or an afterthought
💥They jump immediately into elaborate Planning exercises, assuming the first solution is going to magically solve the problem

💥Have no clear idea of nor make any attempt to understand the customer problem the feature they're building was intended to solve
💥Never talking to customers. At all.

💥Never make customers any part of their product Discovery process - interviews, testing, beta, etc.
💥Not understanding and testing the riskiest Assumptions underlying their Solutions (not asking “What would have to be true for this to be a good idea?”)

💥Starting without a Strategy - Where will you play? How will you win?
💥Not making the necessary strategic choices - Who is your product not for?

It comes down to moving from:

🏢Internally-focused, Analysis, Planning, Outputs and Project Management
to
🎯Client-Centric Creativity, Strategy, Outcomes, and Product Management