The 5 Choices of the Strategy Choice Cascade (“SCC”)

1. What is your Winning Aspiration?

2. Where to Play?

3. How to Win?

4. What Must-Have Capabilities will you need to be in place?

5. What are our Enabling Management systems?

OŪRA Ring Example for Choice #1 — Winning Aspiration (“WA”)

“Be the activity and sleep tracking wearable device of choice for affluent young professionals.“

OŪRA Ring Example for Choice #2 — Where to Play? (“WTP”)

Geography — Global sales

Customer — Young, affluent weekend and top-flight athletes, skewing slightly towards female Personas

Channel — Sell direct to consumers through ouraring.com

Offer — Offer a discrete, beautifully-designed ring & polished companion mobile phone app that rapidly pairs with the ring. Easy charging, good battery life.

Stages of Production — Handle everything, end-to-end — Ring design, Hardware Manufacture, Marketing, Sales, and Support

OŪRA Ring Example for Choice #3 — How to Win? (“HTW”)

Sleep-clinic-level sleep tracking and activity tracking with seamlessly integrated hardware and software in a discreet wearable. Offers continuous firmware upgrades.

Crunches tons of sleep, activity, and heart rate data into two actionable numbers:

Readiness Score — How ready are you to “seize the day?” What can take on? What can you do to take it easy when necessary, and be more active when you can?

Sleep Score — How well did you sleep?

OŪRA Ring Example for Choice #4 — Must-Have Capabilities (“MHC”)

Design and manufacture distinctive, elegant ring hardware

Write and continuously update ring firmware

Design, create, and continuously update ring apps across Android and iOS

Effectively manage terabytes of customer data safely and privately

Rapidly analyze nightly ring sleep data for unique customer Sleep and Readiness scores through the mobile app

Continuously improve functionality, sleep, and activity tracking and battery life

Roll out new features

OŪRA Ring Example for Choice #5 — Enabling Management Systems (“EMS”)

Ring hardware design team

Ring hardware manufacturing capabilities

Ring firmware design and updates team

Mobile app design, development, and continuous update teams

Overarching Product Management expertise to turn client pain points and opportunities into future roadmap items to boost Retention and repeat sales

Big Data and Insights, Analytics

Sales, Customer Success, Marketing

Read the entire article here on @Medium - https://medium.com/@michaelgoitein/the-playing-to-win-framework-part-iii-the-strategy-choice-cascade-279c3b5ccea3