Mastering the art of cold calling is a pivotal skill in sales, yet many individuals will go to great lengths to avoid it, primarily due to the fear of rejection. Overcoming this fear is crucial for sellers to engage in valuable conversations with prospects. Developing a systematic approach and refining your cold call opener can significantly enhance your success in keeping prospects on the line.
Two proven cold call opener frameworks, offered by Trent Dressel of Chris Orlob's pclub.io and Nick Cegelski & Armand Farrokh of "30 Minute's to President's Club," can save you the arduous hours of self-learning in cold calling.
Intro 1: Hi (name) this is (insert your name) calling from (insert your company), how have you been?
Good you and I haven’t spoken before, do you mind if I have 1 more minute of your time to share why I’m calling?
The reason I’m calling you specifically is because you are the running the (insert their function) strategy at (X company) I work with other (role) who are interested in solutions to (insert your value proposition).
How do those priorities resonate with what your team is focused on today?
Intro 2: (Prospect name), this is (your name) at (company). Do you mind if I take 1 minute to share why I called you specifically and you can tell me whether or not it makes sense for us to speak?
Intro 3: (Prospect name), Im calling because just read about (insert prove research conducted ie your latest round of fundraising). My name is (insert your name), and I know Im calling you out of the blue here.
Do you mind if I take 1 minute to share why I called you specifically and you can tell me whether or not it makes sense for us to speak?
Intro 4: Hey (Prospect), we work a few other (insert relevance ie Y combinator) companies. Its (your name) from (company). Have you heard our name tossed around?
These frameworks ease cold calling challenges, laying the groundwork for confident and productive seller interactions.