Ingredient 1: Social Currency

• Does your content make people feel good, smart?

• Are you talking about something new?

Ingredient 2: Triggers

• Can you use keywords to trigger people to think about your content? (Ex: Rebecca Black's Friday song)

• Can you use context to trigger people to think about your content? (Ex: The color orange is popular before Halloween)

Ingredient 3: Emotion

• Does your content create an emotion? Like Awe, Anxiety, Excitement, Anger?

Ingredient 4: Practical

• Do you provide practical advice for the reader?

• Try to hit the eternal markets: Health, Wealth, Happiness, Relationships.

Ingredient 5: Public

• Is there a way the reader can show off in public? (Ex: Apple's White headphones)

Ingredient 6: Stories

• Can you layer a story with valuable tools like a Trojan Horse?