Traditional publishing has no place in the small business world.
Too many entrepreneurs miss the real opportunity to create a book that builds their business because they're distracted or intimidated by the best-seller myth.
The traditional book model is a Rolls-Royce when your business needs an F-150. It's expensive, difficult to arrange, and not fit for purpose. What you really need a vehicle that's good value, easy to get, and most importantly, gets you in front of future clients.
Old Way:
🙏 Shop around an idea with mass appeal hoping for a book deal.
🤑 Buy copies & hire a PR firm to hit a best-seller list.
🤔 Wait for people to call you.
New Way:
🎯 Choose a Single Target Audience you can help & self-publish your book.
💰 Give away copies knowing you're engaging with future clients.
👉 Include a clear and valuable next step to help people fix their problem.
Every day people are searching for answers to problems you can solve. Writing a book that answers their one pressing concern is a great way to start a conversation and demonstrate how you can help.