The most powerful sports brand of the last decades is Nike.
In 1977, Nike‘s executive Robert Strasser shared their 10 rules for the path to success. They are a masterclass in building a winning doctrine.
If you are building your brand and look for an inspiration, check these out to learn from the philosophy of a giant:
1. Our business is change
2. We’re on offense. All the time.
3. Perfect results count — not a perfect process.
Break the rules: fight the law.
4. This is as much about battle as about business.
5. Assume nothing.
Make sure people keep their promises.
Push yourselves push others.
Stretch the possible.
6. Live off the land.
7. Your job isn’t done until the job is done.
8. Dangers
Bureaucracy.
Personal ambition.
Energy takers vs. energy givers.
Knowing our weaknesses.
Don’t get too many things on the platter.
9. It won’t be pretty.
10. If we do the right things we’ll make money damn near automatic.
I admire Nike‘s narrative to always push for more.
I am fascinated by how they use storytelling in marketing and simplicity in design.
Learning about the Nike‘s rules, was like looking behind the scenes of a favorite movie.
Success is not about checking all the boxes.
Instead, you should be more concerned with doing the right thing to serve your audience.
Then, and only then, will you follow in the footsteps of the most powerful sports brand ever.
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Source: Statista, The Battle of the Sportwear Giants 2023
P.S. Which rule do you find most surprising?