It has never been easier to win.

If you consistently take creative risks AI won't, you are in the top 1% of content creators in 2025.

Less than 3 months of consistency!

• Make bold predictions about your industry (and own them when you're wrong)

• Share contrarian takes that might piss off half your audience

• Use profanity, dark humor, or uncomfortable truths when everyone else plays it safe

Doing literally anything consistently for 3 months will change your life.

AI shits out cowardly content.

It won't risk offending anyone. It won't make predictions that might age poorly. It won't take controversial stances or use language that might get flagged.

While everyone else follows AI's lead into beige mediocrity, your audience is starving for someone who isn't optimizing every word for maximum palatability. Give them something to argue with. Something to screenshot and send to their friends saying "can you believe this person said this?"

The safest thing you can do right now is be unsafe.