2/ Most people ignore long-tail keywords.

Everyone chases high-volume keywords, but the real gold? Long-tail searches.

🔹 Lower competition

🔹 Higher conversion potential

🔹 Easier to rank for

To outperform your competitors, analyze the keywords driving their traffic.

3/ Backlinks: Quality > Quantity

500 spammy backlinks won’t beat 50 strong ones.

✅ Check where their links come from

✅ Find niche-relevant sources

✅ Get better backlinks—not just more

Ignore link quality, and rankings suffer.

4/ Not all content performs well.

A competitor's writing on a topic doesn't guarantee it works for them.

✔️ Check engagement metrics

✔️ Look at ranking history

✔️ Identify truly successful content

Copying low-performing posts sets you up for failure.

📌 https://short.fo/iifrf10

5/ Overcomplicating the process.

Competitor research isn’t a full-time job. But many people:

❌ Track every competitor

❌ Collect too much data

❌ Never take action

Instead, focus on 3-5 key players, spot trends, and apply what works ASAP.

6/ 🔥 Fix these mistakes and your competitor insights will actually drive results.

Want more content strategy hacks? Follow @nilegomez for more insights.

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