My most popular essay, How to edit, is 26 words. Originally it was 150 words. This article originally contained 6 tips, ended up with 5. When editing, ask: is every word, sentence, or paragraph in my article necessary for communicating my idea? Remove excess.
Write your text as if it was intended for only one person. Don't tell them what they could do or try, tell them what to do. If your advice sounds uncertain, hypothetical or ambiguous, no one will take it to heart.
T̶r̶y̶ ̶t̶o̶ eliminate "that". > Eliminate "that".
C̶a̶n̶ easily b̶e̶ avoided > Is easily avoided.
Consider if your message changes when you remove an adjective. Low hanging fruits to avoid are "very" and "more". There is a distincter word to use instead.
very small > tiny
There is a m̶o̶r̶e̶ distinct word > there is a distincter word..
in the w̶h̶o̶l̶e̶ world > in the world
It's that simple:
Tesla announced that their revenue doubled. > Tesla announced t̶h̶a̶t̶ their revenue doubled.
Often, these are used to turn a sentence into the past. Investigate if the verb can do the job in their place.
I'm sure you'v̶e̶ also had a great week. > I'm sure you also had a great week.
We h̶a̶d̶ beaten them. > We beat them.
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