1. What is an educational email course?

Educational email courses are an evergreen digital asset for your business, which will work for you 24/7 on autopilot.

They are a sequence of daily emails (usually 5 days) focusing on educating your audience on a specific problem they face and how to solve it.

The focus is on one particular outcome and to take your readers from point A to point B through education.

2. Why should I care?

If you are building a business by leveraging the Internet, then you will fit one or more of the following:

• You want to monetize your audience.

• You have an offer for your audience: SaaS product, digital course, coaching, or physical products.

• You are driving paid traffic to your website.

• You want to grow your newsletter.

• You want to start building the email list.

Then, you need a lead magnet, and EECs are excellent for that purpose.

3. Why EECs are better than other lead magnets?

Ebooks, checklists, templates, webinars, etc., as lead magnets:

• One time download and the prospect forgets about it.

• No way to learn how the prospect engaged with the lead magnet.

• Next time your email reaches their inbox, they will wonder who it is and unsubscribe.

• One-time downloadable asset does not create a relationship.

4. Who else has implemented this?

Many successful business owners and digital creators:

@Nicolascole77 & @dickiebush (EEC generated 2M+ revenue for them)

@thejustinwelsh

@gregisenberg

@AliAbdaal

@JamesClear

@petergyang

.. and many others.

5. What is your process in building these?

• Content & audience audit.

• Research & Outline the best EEC that will resonate the most with your audience and offering.

• Writing.

• Editing.

• Full landing page build-up.

• Setting up Convertkit automation.

• Setting up X, LinkedIn launch & auto-promotion.

• Handling launch days.

• Analyzing launch data.

• Adjust as necessary.

• Give support for the next one month (for free).

6. Well, can I not write the emails myself?

Of course, you can, but why would you?

If the time and mental bandwidth spent on building this asset is the best use of your time, then you should do it yourself.

But if you don't want to worry about:

•The subject

• Sub-title

• Email content

• Sequence

• Offer

• Outline

• Copywriting

• Landing page building

• Automation

• Launching

• Hype creation

• Tech setup,

• and 10 more tiny optimizations

- then you should hire an expert - Me!

7. But I have a unique voice.

And it's my profession to scale your unique voice. :)

I'll do a test run of the free outline plus 1 free email so you can see the work and be comfortable moving forward (I do this all the time; once you experience it, you'll know).

8. I already have a lead magnet, so do I need an educational email course (EEC)?

For 95% of the cases, yes. It will nicely complement your current lead magnet.

9. Do you offer something else?

My first focus is usually building an evergreen asset to build the much-needed email list.

Once you have the EEC set in place, capturing quality emails, the next step would be to keep providing value-packed weekly newsletters - which I also do.

If you want to help build a social audience - I can help with that, too.

10. What’s the ROI of this asset?

Infinite.

And I'm not exaggerating.

Depending on what offer you have in place, I can explain this over a consultation call.

11. How do educational email courses integrate with my current marketing strategy?

It depends on your current marketing strategy.

EECs are versatile and have many use cases. Book a free consultation call to discuss.

12. Can I customize the content of the email courses later on?

Of course!

13. How long does it take to see results from an educational email course?

For some, it's pretty quick.

If you already have a niche audience and an offer aligned with their need, chances are you'll see overnight success.

But I won't sell you untrue dreams; in our consultation call, I'll give you the most realistic outcome you are likely to get (this is why it's a consultation call).

14. What kind of support do you provide during and after the setup?

I'll help you with anything reasonable within 30 days of the launch.

Even after that, feel free to connect with me to discuss anything.

15. What happens if I want to update the content after it goes live?

I'll give you a free video tutorial on these how-tos as part of the package.

16. What metrics should I track to evaluate the success of my email course?

Open rate, click-through rate, unsubscribe rate, completion rate.

17. How much do you charge?

Let's chat the details over a free consultation call (no strings attached): https://calendly.com/ekanourin/consultation-with-nourin

FAQs on EEC

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