The secret to premium clients isn’t about talent—it’s about strategy.
Let’s face it: starting out as a fitness copywriter can feel like being stuck in a hamster wheel—low-paying gigs, endless edits, and struggling to stand out. I’ve been there. What I wish I’d known sooner is this: landing premium clients isn’t about being the best writer; it’s about being the smartest strategist. Fitness brands don’t just want wordsmiths—they want strategists who understand how copy drives results.
To land four-figure clients, you need to think like a strategist and focus on the bigger picture: funnels.
A funnel is the customer journey, guiding prospects from “What’s this?” to “I need this!” To excel, understand every stage of that journey:
Know the Funnel, Own the Funnel
Identify traffic sources like ads or SEO.
Understand the offer, from free guides to high-ticket programs.
Analyze lead nurturing (emails, webinars) and post-sale strategies like upsells.
Map the Funnel
Ask key onboarding questions to understand the client’s assets.
Use tools to visualize the journey and spot weak links, like vague CTAs or misaligned messaging.
Understand the Funnel’s Purpose and Metrics
Know the funnel’s goal: leads, sales, or sign-ups.
Analyze performance data like click-through rates to identify improvement areas.
Address weak spots, like non-converting emails or high bounce rates, to deliver results.
By shifting from writer to strategist, you become indispensable. Offer insights, ensure brand consistency across all touchpoints, and tie your work to measurable outcomes like ROI. When you think funnel-first, premium clients won’t just want you—they’ll need you.