The Adweek Copywriting Handbook – Joseph Sugarman

If you want to learn copywriting (one of the most valuable skills ever), this book is for you.

Based on decades of experienced, the top copywriter Joseph Sugarman breaks down exactly how to design your perfect ad and sales-page, to get the reader to read the entire thing and press purchase.

You can read my summarizing Twitter thread here.

Never Split The Difference – Chris Voss

Negotiation skills are extremely important to get what you want and deserve in life. This book gives you extremely practical tools to start negotiating today. All of them works according to FBI, since they influence emotions, not rationality.

You can read my summarizing Twitter thread here.

Skin In The Game – Nassim Taleb

The fifth and last book and installment of the incerto series, which concerns the importance of aligning one’s actions and risks to beliefs and statements. Important concepts such as the minority rule, expert problems, intellectual yet idiots, anti-halo effects, & true rationality are discussed.

Using Deliberate Cold Exposure for Health and Performance – Andrew Huberman

When I listened to this episode, I didn’t know first how powerful ice baths, cold showers and other cold exposures are. Turns out that it is the best you can do (if voluntary) for mental focus, clarity, grit and extreme joy as well as increased immune system, metabolism, strength and toughness. Listen here to find out how.

Dickie Bush Returns! [Flywheel Effects] – Creative Elements

In this episode, ship30for30-mastermind and thread virtuoso Dickie Bush guests Creative Elements to discuss among others how he went from 8000 to 174 000 (!!!) Twitter followers in one year. This is how he did it:

• Tweeted each day, with threads often

• Analyzed what worked religiously

• Doubled down on it

• Made friends

• Repeat

Simple trial and error but unbelievably effective!