Almost all of you who read this article are on social media. Some of you aspire to grow your follower counts and "personal brands", treating it as the ultimate goal with official statements like "4000 followers by the end of July". But is it really the right thing to pursue?
In this short but highly intriguing blog post, marketing legend and best-selling author Seth Godin argues for the opposite. If you are so good at your craft the world cannot ignore you, a large following is a byproduct. As I argued here, the best way to get the reach you want is to deserve it, not manipulate it.
Maybe you have spent the last couple of months trying to optimize your profile, posts, threads, and network, obsessing over the analytics. I hate to break it to you but you could have spent this time making your work truly remarkable instead. You will be amazed at how many doors will open if you focus with great intensity on your product/service/contribution.
As Godin writes: "Brands with ten or twenty times the social media impact almost never have ten or twenty times as many people working as “social media specialists.” Tesla with no PR department and massive success illustrate this perfectly. On the contrary, Mona Lisa does not tweet but is astronomically influential.
This article gave me the right perspective to limit social media to the bare minimum and focus on improving the boring but valuable work. I recommend the same to you.
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