The Art Of Fresh Thinking: How To Create Obvious & Non-Obvious Content - Category Pirates

This article is the definitive guide on how to write things people want to read or create things people want to consume. You want to ignore the extremes of 100% obvious (platitudes) and 100% non-obvious (confusion).

Instead, you want to aim at the following two options:

• Obvious problem and outcome, with a non-obvious solution

• Non-obvious problem and outcome, with an obvious solution

In other words, make either the solution or problem unique and well crafted for maximum engagement and impact. For more, read here.

The anti-routine...[what billionaires use to win] - Alex Hormozi

There is so much talk about routines and what you should do every day.

But it is more informative to know what to avoid. Like I argued here, focus on preventing harm and the good take care of itself.

Alex Hormozi earns nine figures a month through his businesses. He presents the things he avoided to become a wild success here.

Average guy leaves audience SPEECHLESS [83min...lifechanging] - Alex Hormozi

This video and keynote are the best I have seen about selling (and I've consumed the best books). Alex goes through step by step how to navigate the conversation, what to bring up, what the doubts mean etc. After watching it, you will be extremely equipped for real sales.

I Spent $312,900 Living Like The 1% (Here's What I Learned) - Alex Hormozi

How often have you dreamt of a nice car, home, clothes, private jet, and all these attributes that constitute an ultra-wealthy lifestyle? In this video, Alex shows you the reality behind the curtain, how much it costs (less than you think), and how valuable these material belongings are (not a whole lot).

The SIMPLEST way to 5x your revenue - Alex Hormozi

A very short, but valuable video where he exemplifies the ubiquitous Pareto-principle. If you cut everything out but the 20%, you can double down on these and 5x your results.