A content creator creates for the joy of creating and spreading a message. A contentpreneur creates content as a business, to make money.
A content creator doesn’t study analytics to see where views are coming from, how long they engage in the piece and where they go after. Contentpreneurs spend as much time analysing as they do creating. The clickthrough rate, engagement rate, how did they find the content, where do they stop consuming. They use this information to tweek and fine tune their content creation process.
Content creators let their content do the talking and hope it will be found. Contentpreneurs understand copyrighting, thumbnail design and SEO to maximise their content being found and engaged with.
Content creators hope for likes and tags. Contenpreneurs know the 7 ways to monetise their content, capture leads and create funnels.
Content creators often reside on one platform. Contenpreneurs exist everywhere, Twitter, YouTube, Instagram, Linkedin, their own blog and podcast.
Content creators create one piece of content and move onto the next. Contentpreneurs wring every last drop of value out of their content by turning that one piece into larger posts, smaller posts, 30 second videos, micro content, audio, podcasts.
A content creator doesn’t know the dollar the value of their work. A contenpreneur knows the value of their work from the number of cents each word creates to the number of dollars per minute of video and number of views.
Which one are you?