This is not a self-help list for rekindling the joy/purpose in a craft you previously loved. Rather, it is far more tangential, and reads like a peek into the musings and of an articulate and established writer. You may take what you will from it.

The author themselves is a writer by profession, and talks about how blogging satisfies a certain itch for him. Payed subscription letters are not conducive enough an outlet for his creativity, indulgences.

The Recommended Blog: Salt Seeking by Venkatesh Rao. And here's why:

• Reason #1: Delightful metaphor of 'salt seeking', 'salt lick' for a much more nuanced replacement of 'coming up for air', etc

• Reason #2: The ideas presented resonate with me. I might be only one blogpost old, but given how much I cared for the topic, completing it brought me immense joy and contentment. The act of creating for the sake of it is sublime.

• Reason #3: I love stumbling and discovering the work of others - random reads that go after my interests get my creative juices flowing. Blogs seem inherently cruder than manicured writing pieces (for digital selling). One can get a peek into the thoughts of authors, and watch an idea form - which is just beautiful.

• Reason #4: Educative. It contextualises a deeper reflection of what in the Blogosphere is essential to the spirit of writing. From this lens, the blogpost talks about the future of the blogging activity and how blogging might look in the Web3.0 vision, as well as how email newsletters, and RSS feeds might evolve.

In case you are short on time, or do not fancy this piece - read the linked blog for the educative metaphor of 'salt seeking' if nothing else. It will be worth it (though it is possible you don't like it. I am reminded of a line I read that succinctly expresses this idea: "A universal applause is at least two thirds scandal").