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Prem Gupta

1y ago

I spend an unhealthy amount of time analyzing observations in great detail.

My ideation framework: 10 brutally simple steps
Prem Gupta

  1. Steal first, judge later
    Hoard ideas like a magpie. Screenshots, voice memos, napkin scribbles—collect everything. Judgment murders potential.

  2. Break what you love
    Dissect your favorite ideas. Why do they work? Reverse-engineer them like a mechanic stripping an engine.

  3. Marry problems, not solutions
    Obsess over frustrations (yours and others’). The best ideas start as irritants.

  4. Write ugly first drafts
    Ideas are clay, not diamonds. Throw a messy lump on the page. Refinement comes later.

  5. Ask ‘what’s missing?’
    Great ideas fill gaps. If everyone’s zigging, zag. If they’re shouting, whisper.

  6. Test-drive in public
    Share half-baked concepts. The feedback that makes you cringe is the feedback that matters.

  7. Kill 90%
    Most ideas are compost. Delete relentlessly. Keep only what gives you a stomach-drop thrill.

  8. Sleep on it, then sprint
    Let ideas marinate overnight. Attack them at dawn with fresh eyes and a timer.

  9. Ship before you’re ready
    If it’s 70% there, launch. The last 30% is a mirage.

  10. Repeat, repeat, repeat
    Creativity is a muscle. The more you use it, the less you need to “think.”

Ideas aren’t born—they’re built. Start stacking bricks.

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