Steal first, judge later
Hoard ideas like a magpie. Screenshots, voice memos, napkin scribbles—collect everything. Judgment murders potential.Break what you love
Dissect your favorite ideas. Why do they work? Reverse-engineer them like a mechanic stripping an engine.Marry problems, not solutions
Obsess over frustrations (yours and others’). The best ideas start as irritants.Write ugly first drafts
Ideas are clay, not diamonds. Throw a messy lump on the page. Refinement comes later.Ask ‘what’s missing?’
Great ideas fill gaps. If everyone’s zigging, zag. If they’re shouting, whisper.Test-drive in public
Share half-baked concepts. The feedback that makes you cringe is the feedback that matters.Kill 90%
Most ideas are compost. Delete relentlessly. Keep only what gives you a stomach-drop thrill.Sleep on it, then sprint
Let ideas marinate overnight. Attack them at dawn with fresh eyes and a timer.Ship before you’re ready
If it’s 70% there, launch. The last 30% is a mirage.Repeat, repeat, repeat
Creativity is a muscle. The more you use it, the less you need to “think.”