Bundling is the practice of selling a collection of products and/or services together for a single price. Done well, it increases sales and customer satisfaction.

Here are 10 do's and don'ts for making bundling work for you.

1: Do study how products and services are used together. 

What other products or services do customers use before, after, or with your product or service?

2: Do bundle products in ways that will enhance customer value. 

How can you combine your products and services to your customers' advantage?

3: Do satisfy diverse customer preferences with mixed bundling. 

Let customers purchase items individually at full price or as a package for a single, discounted price.

4: Do communicate the clear benefits and value proposition of your bundles. 

Educate buyers on the advantages, such as price savings or added convenience, of purchasing your product bundle.

5: Do create an attractive yet profitable bundle price.  

Carefully consider the prices of the individual items being bundled and the size of the bundle discount.

6: Do configure bundles to address specific customer challenges. 

Identify common pain points your customers face and create bundles that deliver a desired result.

7: Do use bundling to protect the price image of your premium products. 

Offer discounts through bundles rather than direct price cuts on individual items.

8: Don't create bundles that offer little or no additional value to the customer. 

A bundle is more than a collection of items sold for a single price.

9: Don't bundle products that buyers would have purchased together anyways. 

The bundle discount will erode your profits on these products.

10: Don't assume that all products are suitable for bundling. 

Some products are better sold à la carte or unbundled.