Here are a few pointers to think about when implementing ethnographic research projects.

Researchers 

Consider who will be conducting research activities in the field — this matters because it is crucial to understand how power dynamics between researcher and participant would play out during the research process. It is the researcher's responsibility to be aware of their position in relation to the people they are interacting with because this will shape how they show up in the research. This awareness is necessary in order to consciously and reflexively share power with the participants throughout the process. 

Research activities

Some other important aspects to consider during the implementation of research activities include logistics. Where will the research be conducted, at what time and are accessibility considerations kept front and center of the researcher's mind? If you have the project budget, you can outsource the coordination of activities and interaction to recruiting agencies, who will also help locate suitable candidates for the process. 

Recording notes 

It is considered best practice to record and transcribe ethnographic interactions (either through audio or audio-video means), so you can refer back to take notes and get accurate participant quotations. But if you do so, seek consent before you record, and make sure to store raw data in a secure place, eliminating personally identifiable information from it. Take the time to write field notes soon after completing your research activity. Create a field note template with 4-5 key questions to answer through the ethnographic work, and use those to create analytical field notes, not just descriptions of interactions taking place on the field.