Who is the wealthiest person of all time?
Elon Musk or Jeff Bezos? No. The wealthiest person in history is said to be a king of the Mali Empire named Mansa Musa who reigned for 25 years from 1312 to 1337.
"Though sources have estimated his wealth as equivalent to $400 billion, his actual wealth is impossible to accurately calculate." — Wikipedia
What's fascinating about Mansa Musa is not his vast wealth, but how he used his wealth in creative ways to create attention.
Focus on your strengths
Mansa Musa had trouble attracting scholars, artists, and architects to Mali because of the geographical location of the empire.
His solution was to go on a year-long pilgrimage to Mecca passing through major cities of the time and showcasing the wealth of this nation. He is believed to have brought as much as 18 tons of gold on this trip, equal in value to over $957 million in 2022.
This move put Mansa Musa on the map. He didn't need to persuade artists and scholars to move to Mali anymore. They were now eager to move to Mali themselves.
This was his way of attracting attention.
What's your unlimited supply of gold?
Obviously, no one has unlimited gold these days.
You instead have access to tools and technologies such as the internet that can be used in creative ways to put you out there and on the map. This is how you can demand attention.
Treat the internet as an unlimited supply of gold and leverage it to unlock opportunities by:
Creating valuable content and sharing your experience with the world.
Connecting with like-minded people and learning from their experiences.
Seeking feedback on your work to consistently improve.
Inspiring others to put themselves out there and create further opportunities.