Marketers, we’ve all been there.
Sitting down at your desk, staring at a blank screen, knowing you need to crank out a new landing page, write copy for Facebook Ads or create 5 new emails for an automation sequence but nothing is coming to mind.
It’s not a pleasant experience.
But what if you could pull out a handy copywriting checklist so you write that copy quicker and easier and prevent marketers' block once and for all.
Well, today is your lucky day…cause I’ve created an almost “fill in the blank” copywriting checklist for you that works for emails, websites, landing pages, sales pages and so much more…
Here’s Your Handy Copywriting Checklist:
1/ INSTANT CLARITY HEADLINE
"Learn how to speak French even if you have poor English skills in 14 days"
(I shared the ROT formula for writing headlines in a previous essay which you can read here)
2/ DECLARE THE PROBLEM
Explain the problem, ideally using the customer's own words
3/ PRESENT YOUR SOLUTION
Say goodbye to ‘frustration’ and hello to ‘benefit’
4/ BORROW CREDIBILITY
Use trusted company logos or authorities in your industry
5/ SOCIAL PROOF
150,000 accountants use x product. Join 37,000 smart marketers who use x product…
6/ CUSTOMER TESTIMONIALS
“My Drift bot booked a meeting while I was sleeping. Stoked 😊” “I saved £200 when I switched to ‘x’”
Tell the customer to do something. Be CRYSTAL clear with your call to action.
8/ REVERSE ALL THE RISK
If you don’t love ‘x’ product, call or email us and we’ll refund every penny immediately.
9/ PRICE ANCHORING
The Robert Cialdini 'Contrast Principle'
For the price of a single cup of coffee, you can learn how to do ‘x’.
Boost conversions, and eliminate objections with solid FAQs at the bottom - works well on sales pages.
Think about questions to answer - Why should I trust you? What’s in it for you?