Diving is the laziest sport.

You actively seek to move the least and use the environment in your favor.

Here's why. The least you move, you

• conserve energy

• conserve heat

• use less air

• extend the time of your dive

• have more calmness

• have more room to explore

• have more time to think

• have more time to assess the surroundings

• pay more attention to what's going on

• enjoy more

In business, we'd call it "working smart". The less effort, the bigger the outcome.

Think of your business as a dive and need to be lazy.

Think of your prices as a dive.

The least you attach the price to your inputs, you

• conserve energy

• maximize capacity

• use less resources

• extend the impact of your work

• have more calmness (to make better decisons)

• have more room to explore (new projects, new industries, new disciplines)

• have more time to think (use your brains)

• have more time to assess the surroundings (see new possibilities and create opportunities)

• pay more attention to what's going on (how can we do this different? how can we create greater impact?)

• fund the mission

• enjoy more.

How does that sound?

→ working smart. less effort, bigger outcome.​