Making a successful course isn't about being the world's greatest expert in your topic. 

It's more about putting together a course that solves more problems than it causes for your customer. Avoid these five mistakes many course-builders make and you'll create something that inspires your audience to act and helps you grow your business exponentially

Mistake #1: Creating a course for the broadest possible market

In most cases, your expertise is best suited to a specific group of people. So don't aim for everyone. Help those who are best positioned to profit form your advice.

Mistake #2: Teaching concepts without enough how-to

Learning new concepts can be invigorating, but we buy a course to learn how to do something. So don't just give us ideas. Give us frameworks we can act on right away.

Mistake #3: Making your first course a "giant" course

Creating a big course is a big risk. You spend months. And if no one buys, that time investment is gone. But when you create a small course, there's little risk but a lot to gain.

Mistake #4: Using research instead of your lived experience

People buy a course to find frameworks you've proven work in your experience. Tell me what you do. Tell me why it works. Show me how. Don't JUST tell me how so-and-so succeeds.

Mistake #5: Not having exercises

Once you show someone how to do something, they'll do it, right? Wrong. Instead, many go through a course, intending to do the work later.

But if you tell them, now you do this, more take action.

So give customers exercises and tell them to DO the exercises. In many of my courses, I even tell them exactly when to do each exercise and in what order. Yes, micromanaging is good for course design.

Want to know the easiest way to avoid mistake 3?

It's to create an atomic course - a tiny course that packs a big punch.

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