Bonuses have been proven to get customers to pay up to 25% more for a product.

That's what a major study in 𝘑𝘰𝘶𝘳𝘯𝘢𝘭 𝘰𝘧 𝘙𝘦𝘵𝘢𝘪𝘭𝘪𝘯𝘨 found. But why?

When we see a bonus, our attention becomes focused on the extra value.  We don't want to miss out.

So if you don't have a bonus package, you are leaving money on the table.

But how do you create a high value bonus without a lot of extra work?

The easiest way is to use the unbundling strategy.

Separate a feature from the product and make it a bonus.

Example

My course program "The Atomic Course Blueprint."

Components

• Outlining process

• Writing process

• Creating introductions and conclusions

• Storytelling

Anyone who wants to write a course will want to tell great stories, so the storytelling piece was removed from the main course and is now a bonus.  Customers can only get it when they purchase the premium option for just a little more money.

And notice this, I didn't have to do any extra work to create this bonus. I was already including it in the course itself.

I just unbundled it.

There's no reason you can't do the same with your upcoming products.

Want to be paid well for your creative work?

Join my newsletter Course Builder's Corner and learn how.

Link in my bio.