Creators spend too much time building something and not enough time shipping the goods.

As a result, we lose out on revenue. Each day we don't ship, is like money dripping through our fingers and into the sewer.

Why do we spend so much time building despite the cost? To get it just right, of course.

So how do we get past this persistent problem?

With the versioning mindset.

The versioning mindset assumes that any creative work can be improved endlessly.

There's no definitive resting place. There's only version 1.0, 2.0, etc.  There's no perfect. Only good enough for now.

But we have to ship to have a 1.0 or 2.0. We must stop and deliver.

The versioning mindset gets us past perfectionism.

That way we can ship, get feedback, learn, and ship again.  We get things to a good-enough stage of completion to bring in revenue as well as feedback to improve the next version.

But how do we ensure we produce the first (or next) version?

Create a deadline and ship to that deadline. Let your mind create excuses and reasons not to move forward. Then continue shipping anyway.

But won't we ship crappy work that way?

Yes and no. Yes, your work will be imperfect but it would have been anyway. Look at anything you've produced 10 years ago and you'll see flaws now you didn't see then. I'm even embarrassed by articles I wrote just a few months ago.

Anyone who is honing their craft will find that they're a moving target.  And looking back on the past is as liable to make you proud as it is to make you cringe.

So you may as well ship, get feedback fast and improve more quickly.

Want to know how to apply this versioning mindset to growing your business?

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