Most course ideas are born and die in the mind.

They think of an idea. They mull it over. Then abandon it. That's because they don't have a process to develop it.

Here are four steps that move you from intention to action.

Step 1: Find valuable course ideas

• Look to the last five years for problems you solved

• Notice what colleagues ask you for help with

• Be aware of what you love to learn

Step 2: Validate course ideas

• Write about each idea in a small form (tweets or short posts)

• See which ones get the most attention

• Each time an idea lands, up the ante to something slightly bigger

Step 3: Create the course

• List all your ideas

• Choose three

• Outline

• Write

Step 4: Offer it to the world

• Create an offer page

• Post it on social media

Want to build your own course?

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