Creating a great course isn’t about having the best ideas—it’s about making them easy to grasp.

Here are 3 questions that simplify any complex topic.

First, "What is the concept?"

• You've got to define it. This question ensures you do it.

• Nothing is worse than a lesson in which students are left in the dark about the meaning of a key idea.

Second, "Why is the concept important?

• Let us know how valuable the idea is. Don't assume people know.

• Even if they do know, they may have forgotten.

• Keeping the value of the idea in minds helps them stay motivated to learn.

Third, "How do you use the concept?"

• Every valuable idea has an application.

• There's something we can do with it.

• Spell this out. Give specific steps. Don't make them figure it out.

But won't spelling out what to do stop clients from using ideas in unique ways?

Fortunately, the opposite is true.

One reason the Italian Renaissance was so productive is the workshop system.

• Art students worked in a master's workshop and took specific instruction. They even spent time directly copying the master's work, literally mimicking every brush stroke.

• Only after they mastered the basics, could they produce original art of high quality but not before.

• Be the Italian master and give your clients specific steps to follow so they can produce something amazing.

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