Assertiveness for accountants
Self control for coders
Empathy for engineers
Sensitivity for doctors

These are all examples of "soft" skills being taught to people in "hard" jobs.

And they are examples of courses that struggled to get an audience.

Why?

The topics are important. But the person who needs them often isn't that interested. They don't see a problem that the course will solve and so they take a hard pass.

So how can we get them enrolled?

We find a problem they complain about which the course addresses.

For example, many software coders develop unhealthy eating habits. They may intend to eat healthier but when they walk past the vending machine for the 10th time they just have to grab a bag of Fritos or a Snickers.

Your course on self control can then address their desire to eat more apples and bananas and fewer empty calories.

To get accountants interested in assertiveness ...

we may tap into the issue of being passed over for promotion due to not showing "leadership potential."

Higher ups won't promote someone who doesn't take initiative and ask for what they want directly. So offer to help them become the leader they know they can be and they'll enroll in your assertiveness course.

As you can see, you can sell even "soft" skills once you tap into a real problem those skills will solve.

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