Since 2020, I've marketed and filled five cohort-based courses a year.

In that time, I've discovered three questions that can tell you whether a course idea will succeed or fail before you even begin.

Question 1: Who are you trying to help?

Know who your course is for. Is it muscle-building for 20-somethings? Or is it fitness for the over-forty crowd? If you're selling a copywriting course, is it for the solo creator or someone who wants to make a living selling copywriting? The focus of your course will be different depending on whom you serve.

Question 2: What problem are you solving for them?

The over-forty man is facing a different set of obstacles than a 21-year-old. He may have a ton of work and home responsibilities that make it hard to find time and energy for exercise. Since his problems are different, so are the solutions offered by your course.

Question 3: Is my solution too obvious?

If yes, find out why, despite using the obvious solutions, they aren't getting results. Is it that they lack motivation? Then you'll need a solution for that. Is it that the other methods have a key flaw? Your course will have to fix it. Whatever you offer, it can't be for them just to follow run-of-the-mill advice. You need to diagnose the deeper problem and solve it.

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