Training your partners is essential to scale and win in SaaS.

1. Create a structured onboarding plan
Partners need clarity from the start. Walk them through your product, target markets, and best sales practices to reduce confusion.

2. Focus on your partners’ goals, not just your own
Understand what success looks like for your partner. Tailoring your training to align with their KPIs improves engagement and loyalty.

3. Offer hands-on product training
Partners can’t sell what they don’t understand. Use demo sessions and hands-on trials to build confidence in your product's features and benefits.

4. Provide marketing and sales enablement resources
Equip your partners with pre-built sales decks, case studies, and email templates. Many partnerships fail because partners don’t know how to position the product.

5. Regularly communicate and check progress
Set a cadence for feedback sessions. Partners often lose momentum without regular support and guidance. Consistent communication helps troubleshoot early signs of disengagement.

6. Reward performance with incentives
Offer bonuses, co-marketing funds, or tiered rewards. Incentives drive motivation and foster long-term relationships.

Effective training isn’t just an onboarding activity—it’s an ongoing investment in success for both sides.