AI partnerships only succeed when sales teams are fully aligned. Misalignment leads to lost deals, wasted resources, and frustration on both sides. Here’s how to get it right:

1. Define Clear Revenue Goals
   AI partnerships often blur responsibilities. Set revenue expectations from the start—who owns what, how leads are qualified, and how commission structures work. Without this, confusion stalls momentum.

2. Train Sales on AI-Specific Value Props
   Selling AI isn’t like selling traditional software. Teams need to understand AI’s capabilities, limitations, and the real business impact it delivers. Without this knowledge, pitches fall flat, and prospects lose trust.

3. Establish Lead Sharing & Routing Rules
   AI partners often generate leads together. Clearly define how leads are split, who follows up, and what qualifies as a "good" lead. Otherwise, sales teams waste time on unqualified prospects or fight over ownership.

4. Create a Joint Sales Playbook
   A playbook ensures messaging consistency. It should outline common objections, ideal customer profiles, and co-selling tactics. Without it, teams work in silos and miss cross-sell opportunities.

5. Use Shared KPIs & Reporting
   Sales alignment depends on transparency. Set shared KPIs (e.g., pipeline contribution, conversion rates) and review them regularly. Otherwise, one team may carry more weight while the other underperforms.

Without alignment, AI partnerships become costly distractions. Get these strategies right, and you’ll turn partnerships into scalable revenue engines.