Tracking the right metrics is non-negotiable for SaaS and AI partnerships to thrive.

1. Revenue Impact
   Revenue generated from partnerships is the ultimate measure of success. Focus on tracking net-new revenue brought in by partners, upsell opportunities, and customer retention rates influenced by the partnership.

2. Partner Engagement
   Active participation from your partners is critical. Measure metrics like the number of co-marketing campaigns, sales enablement sessions attended, or active deal registrations to assess how engaged your partners are.

3. Customer Acquisition
   Partnerships should expand your customer base. Monitor the number of new customers acquired through partner channels and compare the cost of acquisition against other channels for efficiency.

4. Product Adoption
   Evaluate how well your product integrates and adds value to the partner’s ecosystem. Metrics like usage rates of joint features or tools and the reduction in customer churn are indicators of success.

5. Lead Conversion Rate
   High-quality leads from partners should convert at a rate comparable to or better than direct leads. Track the percentage of leads from partners that turn into paying customers to understand the quality of referrals.

6. Partner Satisfaction
   Happy partners are more likely to stay and grow with you. Use surveys or Net Promoter Scores (NPS) to gauge how satisfied partners are with your program and support.

By focusing on these key metrics, you can measure, refine, and scale partnerships that truly drive value