Marketing frameworks are the secret sauce of your strategic toolkit.

Think of framework as your guiding beacon for marketing process management. You can use a framework to guide your team on marketing strategic process or day to day operations.

There are many marketing frameworks to choose from.

I have identified 5 that are the most important ones based on my 20+ years of experience in sales and marketing.

Ansoff Growth Matrix

Looking to expand your business to new markets or launching a new product in existing markets?

Ansoft growth matrix can get you there.

The matrix provides a strategic outlook for different type of marketing scenarios:

New product/new markets lead to diversification
Existing products to new market is market development

The idea is to have a clear strategy based on your growth requirements.

SWOT Analysis

SWOT is the most popular marketing framework, and it is included in almost all business plans.

The premise is simple, you need to know your strengths, weaknesses, opportunities and threats before you launch your business or product.

It's like performing a crime scene investigation but for your business. You are on the lookout for:

Differentiators
Your possible shortcomings
Opportunities that have not been capitalized
Threats that can impact your business

You can use SWOT to close any gaps and plan for future storms.

4 Ps of Marketing

4 Ps of Marketing - Definition, Importance, Components & Example | Marketing Overview | MBA Skool

Another marketing framework that has been made popular due to its simplicity.

4 or 6 or 7 Ps comes in various mix of ingredients a.k.a marketing mix.

Product is your main course, price is the seasoning, place is where you will lay the table and promotion is the aroma.

Get one ingredient wrong and you may have recipe for disaster. No pun intended.

Porter's Five Forces

According to Porter, your business can be impacted by 5 levels of threats.

Competitive Rivalry: Your competition reaching out for your customers.
Supplier Power: Suppliers or distributors controlling the direction of market.
Buyer Power: Less than 5% of customers control your business sales.
Threat of Substitution: Alternative products i.e. electric operated vehicles can disrupt the market.
Threat of New Entry: New startups promising to be better, faster or nimbler.

It's important to focus on the broad landscape of threat and plan a strategy to overcome.

STP Model (Segmentation, Targeting and Positioning)

If Porter can give you heads up on threats STP can mitigate it.

STP model allows you to slice your customers into key chunks so you can target with a unique message. You may have heard the word niche. STP is where the word originated from.

In the hyper competitive world we live in, STP can be your ally and you can charge premium prices for your products and services.

There you have it. Apply these frameworks in proper sequence to improve your marketing results.

5 Marketing Frameworks that Are Better than 2 Years of MBA

The all-in-one writing platform.

Write, publish everywhere, see what works, and become a better writer - all in one place.