Cursed.

Stalked.

And burned live.

Our medieval ancestors strongly believed in witches.

And I'm not talking about the old wrinkled goats, toothless with a laugh that gives goosebumps.

No...

I'm talking to you about women like you see every day in the street who have been the victim of one of the biggest manipulations in history.

🔥 About 60,000 innocent women executed

The existence of witches made it possible to transfer the responsibility for the crisis of the Middle Ages to poor, innocent women.

While the manipulated masses hunted down the evil devils, the corrupt Church and the greedy nobles were absolved of all responsibility. They even became indispensable in the fight against this common enemy.

The method is frankly not very clean and it still taints history today.

🐐 The “scapegoat” technique

There is nothing more powerful to unite a group than having a common enemy.

And yes, adversity does bond. Even when it is built from scratch.

Faced with difficulties, human beings must find someone responsible so as not to endanger their psychological stability or even their survival.

😇 How to Use a "Scapegoat" Ethically

By shifting the problem to something else that is not human.

A diet salesman will tell obese people that it's not their fault if they have a few extra pounds.

It's because of the industry making them eat shit, or because of their hormones being out of whack with this substance in this product.

If people are depressed, it is the fault of a chemical imbalance.

If people are in debt, it is because of advertising which manipulates them and forces them to consume.

It may look like a sleight of hand.

However, by shifting the problem, you attract people by restoring their self-confidence. And that is valuable, because it is the beginning of change for your audience.

This transformation for the better is your goal and theirs.