If you don't have a swipe file, you are not creating the best content.

Here are 3 Reasons why Swipe Files are the most useful free tool in your content arsenal.

Reason 1: Save Posts in Your Niche You Can Re-Do in Your Voice

It's not copying.

It's reusing what's working for others in your style and branding from pre-tested posts. You don't have to start from scratch. Make sure to add your value to the post.

Reason 2: Save posts from other Niche for Inspiration

You can save posts for many reasons.

You can save headlines, hooks, caption templates, and post styles from other niches. Looking outside your niche can also spark ideas instead of seeing similar posts. I noticed many in the spiritual niche use this call to action, "Comment Below to Affirm this Post within your life." I took this and reformatted it to "Comment Below if (post topic) is you" or "Comment below if you would like this result."

Reason 3: Facing a Creative Block? Review your Swipe File.

We all face writer's block while creating.

I create content every day and still look at the blank page, not knowing what to post or what to do. Instead of scrunching your eyebrows, reach for your file and start swiping. Let the creativity of others inspire your own, or fall back on reason 1.