As your business grows along with your audience on social media, you will find yourself fielding all sorts of tasks from your account. 

And you may be wondering if it's possible to "diversify" your social media accounts to handle the various aspects of your business and audience-say marketing, sales, customer service? 

Or stick with the one you already have?

Yes, you can!

Many business owners and social media managers have pondered this issue in their search for ways to make the most out of their social media marketing. 

And creating multiple accounts specific to audience segments has proven beneficial. Besides, the average social media user has about 4 to 5 social media accounts for every aspect of their life-entertainment, social connection, career. So why won't brands meet them where they are.

It's especially crucial for brands that offer both B2B and B2C services.

Weighing the pros and cons of having more social media accounts on Instagram, for instance, would make it easier for you to determine what's best for your business. 

Let's start with the bad...? 

• Jumping between accounts can be time-consuming. 

• You need to create content for each of your niche accounts. 

• It could be a little confusing for your audiences who wouldn't know which of your account to follow for content relevant to them. 

• There's also the risk of splitting your already flighty audience.

• It's harder to maintain a consistent brand voice, especially if different people create content for each account.

The list goes on.

However, it's worth looking at the BENEFITS of having that extra social media account for your business.

According to experts at the Digital Marketing Institute, having more than one social media account to cater to each group within your audience, can be more beneficial to your business despite the hassle it requires.

First, it's a great way to boost your brand's visibility and reach.

As more your content is exposed to people on different platforms and they engage with it the further your brand goes.

Second, It allows you to create content tailored to each customer segment. 

As opposed to trying to cater for everyone with one content - be it sales, customer service or community engagement.

Therefore there's a higher chance of engagement and conversions.

Third, there's also the benefit of localising content for big corporations with branches worldwide. 

Isn't it such a pain sometimes looking for your country or region-specific information on a brand's platform, and all you keep finding is information that isn't relevant to you?. 

Well, multiple accounts allow social media managers to serve all audiences across regions and give your audiences a choice of which to follow.

So even if your brand has a central social media account, it will serve you to create dedicated accounts for your niches or services you cater for with content relevant to them. 

And following social media best practices will give you a bang for your effort.

And if you want to know whether or not your brand needs an extra account, you can find out more here.