The first habit of the high performing is seeking clarity.

The first step to clarity is always definitions.

Alex Hormozi is a beast when it comes to them.

The Value Equation: A Masterclass In Definitions

In his first book $100M Offers, Alex took the word value and gave it a definition.

His definition included 4 parts: dream outcome, perceived likelihood of achievement, effort and sacrifice, and time delay. He gave a clear definition to each of these pieces as well. With this definition Alex communicated to readers a precise way to create value anytime, anywhere.

The value equation is a beautiful, accurate, and precise definition of a previously vague word.

How Alex Uses Definitions To Make Decisions

Alex also gives words like love, anxiety, and hopelessness personal definitions.

His goal in fixing these definitions is to make decisions obvious. For example, Alex defines anxiety has having too many options and hopelessness as having too few. That way, he knows when he is feeling either of those things, he has an immediate path to resolving them.

By creating these definitions, he's able to immediately make clear decisions.

Using Definitions To Make Others Millions

The definitions Alex has created also make him a crystal clear communicator.

$100M Offers and $100M Leads are packed with definitions that teach people how to think about crafting an offer and selling it. The value equation, the minute difference between a lead and an engaged lead, a grand slam offer. Each of these is Alex teaching you how to think with definitions.

His definitions are backed by real world outcomes, you have enough faith to apply them, then they work, you make money.